12 01, 2019

How to Win the Amazon Buy Box in 2018

By |2019-01-15T11:06:03+00:00January 12th, 2019|Categories: Amazon, Tips|Comments Off on How to Win the Amazon Buy Box in 2018

Do you know that 82% of all Amazon sales happen through the Buy Box and even more on mobile? Consequently, if you’re not in the Buy Box, your chances of making a sale are pretty slim. What is the Amazon Buy Box? There of two types of sellers on Amazon, Amazon itself, and third-party sellers. For the majority of items, there will be a number of buying options for the buyer. When a buyer selects, “Add to Cart”, the seller who has the Buy Box at that moment in time (the Buy Box winner rotates but more about that later), gets that all important sale. Amazon’s net revenue sales have grown steadily over the last ten years reaching almost $136 billion in 2016 with over $111 billion worth of sales coming through the Buy Box—WOW! (Source: Statista). ­So, with an estimated 82% of Amazon sales (more for mobile sales), going to the Box winner, it’s vital for sellers to know how the Buy Box works and what they can do to win a share of it. How the Buy Box Works The Buy Box algorithm [...]

6 01, 2019

A Seller’s Guide to Amazon Repricing Software

By |2020-03-03T13:52:00+00:00January 6th, 2019|Categories: Amazon, News, Tips|Comments Off on A Seller’s Guide to Amazon Repricing Software

Learn how to become an ace seller using Amazon repricing software in five easy steps. Step 1: Identify Your Competition Contrary to popular belief, you’re not in competition with every single seller on Amazon. Rather, you want to pick out the sellers who are: Selling and/or shipping to the same areas as you so you can aggressively and accurately configure your prices. Why compete with sellers selling out of their own backyard if you’re not and have to work in border tariffs? Selling similar or identical items as you. It’s no good to find every Amazon seller listing, say, t-shirts, as there can be a huge variance in quality, brand name, and therefore price. The idea is you want to pick out sellers who most closely resemble you as possible so you can create repricing rules that will compete effectively. Check out this article if you're interested in private label repricing on Amazon. Step 2: Set Your Min and Max Values One of the worst things you can do is create a race to the bottom, so avoid setting your min prices too low—the only [...]

4 01, 2019

How to Craft an Omnichannel Marketing Strategy

By |2019-03-08T11:27:55+00:00January 4th, 2019|Categories: Marketplaces|Comments Off on How to Craft an Omnichannel Marketing Strategy

Nowadays the customer shopping journey can start or end at any time, on any device, in any location. That’s why a marketing strategy that provides an uninterrupted user experience across the many channels is important. The solution is an omnichannel marketing approach, which puts the customer at the centre of the entire marketing strategy. Omnichannel marketing campaigns refer to a smooth and seamless user experience across all channels. And 94% of marketers believe that this approach is crucial to business success in the digital era. Learn about Your Customers Switching to omnichannel marketing requires some homework. To provide valuable omnichannel experience, you have to know your customers very well. Who are they? What do they like? Where they are coming from? Which channels do they use to communicate with your brand? All this information you can collect by: Organizing a giveaway or contest online as an incentive to collect information Using expanded signup forms on your site and landing pages for different campaigns Asking for customer feedback Using social listening tools, etc. Knowledge about your customers will help you decide on the main channels you [...]

2 01, 2019

Tips To Protect Your Data in The Digital Age

By |2019-01-15T11:09:08+00:00January 2nd, 2019|Categories: Amazon, eBay, Marketplaces|Comments Off on Tips To Protect Your Data in The Digital Age

Would you run into the shops leaving your car unlocked? Or go to sleep without locking the house up at night? Of course not! This opens you up to the risk of shady characters in the night looking to make a quick buck. Think of cybersecurity as locking up your business from these shadows lurking in the darkness. Cybercrime is already pretty devastating for small businesses. Last year, California alone reported almost $250 million in damages from cybercrime activities. Not exactly a position you want to put your business in, right? The good news is that there are ways to safeguard your business from these unnecessary risks. Even better, through this article, we will be going through some of the best practices when it comes to white hat protection from cybercriminals. Educate Both Yourself & Your Employees Regardless of whether you operate a small business, medium enterprise or goliath organisation. At the end of the day, your employees make or break your business. They are responsible for talking to customers, dealing with customers personal information, and working on business management software that has a host [...]

25 01, 2018

Why Gathering Feedback on Amazon is Crucial for Sellers

By |2020-08-21T14:42:17+00:00January 25th, 2018|Categories: Amazon, News, Tips|Comments Off on Why Gathering Feedback on Amazon is Crucial for Sellers

You’ve likely heard some variation on this: people only post a review when they’re unhappy and want others to share in their misery. But good reviews matter, too! Actually, all reviews are important when dealing on Amazon. If you already use FeedbackExpress, then you know what we’re talking about. But if you don’t, then read on to have your mind mini-blown. The Single Most Important Reason for Having Reviews Think back about 20 years ago. If the holes in your socks finally got big enough to the point you couldn’t wear them anymore, you schlepped out to the store and picked out another pack. Maybe you asked a salesperson some questions about them, or maybe you just picked up different packages to compare softness and strength. Either way, you could see immediately and first-hand just what kind of socks you were getting. If your socks today got big holes and you had to replace them, it’d be far easier to just order them online. But without being able to pick them up, how would you know if they’d last a good long time before getting [...]

24 01, 2018

A Seller’s Guide to Amazon Feedback Software

By |2018-12-14T12:17:59+00:00January 24th, 2018|Categories: Amazon, News, Tips|Comments Off on A Seller’s Guide to Amazon Feedback Software

Guest blog by Chris Dunne from FeedbackExpress. FeedbackExpress is a powerful, cloud-based software solution that helps Amazon sellers automate and manage their feedback communication with buyers. The software is proven to help sellers get more positive seller feedback and product reviews as well as removing any negative and neutral feedback quickly and effectively. Most customers that make a purchase on Amazon, don’t leave feedback; the figure is around 5% or 1 in every 20 customers. There are things sellers can do to increase the likelihood of getting feedback such as automating the process with Amazon feedback software. What type of feedback can people leave? Buyers on Amazon can leave two types of feedback: seller reviews (how the buyer feels you performed throughout the transaction) and product reviews (their opinion on the quality of the product they received). How is feedback rated on Amazon? Feedback on Amazon is scored as follows: 5 stars = Excellent 4 stars = Good 3 stars = Fair 2 stars = Poor 1 star = Awful Many customers are not aware that a 3-star rating (neutral), will actually count against your [...]

21 01, 2018

How Streamlining Your Delivery Service Can Increase Your Website’s Sales

By |2018-12-14T12:17:59+00:00January 21st, 2018|Categories: Marketplaces, News, Tips|Comments Off on How Streamlining Your Delivery Service Can Increase Your Website’s Sales

Having your own, small business can be a challenge, but the rewards are endless if you can maintain a high level of satisfaction for your customers. Particularly for ecommerce businesses offering products to customers, parcel delivery will be something to consider in depth. While this might seem like a difficult, laborious process initially, comparison websites such as make finding reputable couriers seamless, but will they represent your organisation positively? Here, we delve in deeper about how your parcel delivery can impact your sales, and the importance of streamlining your delivery service for an increase in ROI. Online & Offline Promotion When relying on a courier to handle your delivery with care, you can often worry about whether they’re capable enough of doing so. However, if you do streamline your parcel delivery service, you’d be surprised at the amount of people who give your business praise. We all know how frustrating it is to order a product off of a website to have it carelessly handled throughout the process, so you’ll often find consumers being appreciative of your efforts to deliver their product safely. With this [...]

7 11, 2017

Free eBook: 11 Ways to be a Successful Amazon Seller

By |2018-12-14T12:17:59+00:00November 7th, 2017|Categories: Amazon, eBay, News, Tips|Comments Off on Free eBook: 11 Ways to be a Successful Amazon Seller

In this free guide, you will hear from a fantastic range of experts about some of the most important aspects of selling on Amazon. Being educated and informed is a crucial tool in the Amazon seller’s arsenal. The ebook every Amazon seller should read covers: How to win the Amazon Buy Box. How to get more product reviews legally. How to rank well on Amazon. How to find profitable inventory. Selling multichannel. Avoiding suspension. Beating currency uncertainty. Sales tax. Funding options. Optimised inventory management. Contributors: Andy Geldman, WebRetailer RepricerExpress - Amazon repricing software FeedbackExpress - Amazon feedback software Stephen Smotherman, Full-Time FBA Skubana Chris McCabe, Ecommerce Chris Currencies Direct Taxjar Kabbage Forecastly Get your free ebook today and start increasing your sales!

13 05, 2017

Should Your Business Offer Next Day Delivery?

By |2018-02-13T16:55:26+00:00May 13th, 2017|Categories: Marketplaces, News, Tips|Comments Off on Should Your Business Offer Next Day Delivery?

It’s a fact well known to most that technology is changing our lives completely. From creating new entertainment options, to making payments far more streamlined and cash – and even card! – free, there is no limit to what new technological advances are giving us the opportunity to do. Even importing from china can be done in a matter of days! In this case, we’re focusing on Next Day Delivery. It’s a service that the likes of Amazon and other big companies have been offering for a while now, but businesses across the world are starting to pick on the trend. The question remains, however – should yours? Customer Satisfaction Customer satisfaction is a primary focus for millions of companies all over the world, and rightly so. Without consumers, most businesses would never be able to thrive, and no businesses will know this more than those that provide products to their customers. Providing an efficient delivery service is something that the majority will be able to offer now, and customer demands are changing. A good delivery service is simply expected of companies, and instead, customers [...]

20 04, 2017

Last Minute Tips to Get Your Small Business Ready for Black Friday

By |2018-12-14T12:17:59+00:00April 20th, 2017|Categories: Amazon, SellerExpress, Tips|Comments Off on Last Minute Tips to Get Your Small Business Ready for Black Friday

Owning a small business can be rewarding but when it comes to events like Black Friday, you may feel like your company is not sizeable enough to compete against ecommerce giants. While this may be daunting, there are many ways SMEs can embrace Black Friday and take part in one of the biggest online shopping days of the year. With the potential to bolster sales and bring in new customers, Black Friday can be beneficial, even for small businesses. Although it may now be just a couple of days away, here are some last-minute tips you can utilise to prepare your SME for this big retail event. Select Your Courier Delivery is becoming more important to customers, who with so much choice, are demanding faster, more efficient and cheaper services. This means getting it right is essential for small businesses, in order to build a good reputation and secure loyal customers. When planning for Black Friday, you may be expecting your volume of shipments to increase. As such, consider using a reliable, professional and trustworthy delivery company, with the expertise and facilities to handle your [...]