There are two main problems that plague all ecommerce merchants: lack of traffic, and lack of conversions. If you’ve been having trouble with either — or even just want to improve both — then SellerExpress has five awesome tips you need to be following now.
First off, let’s make sure everyone knows the difference between traffic and conversion. We know it’s probably a trifling point for most of you, but just in case:
Traffic: Generally speaking, the number of hits you get on your page. You can further qualify it as unique hits, and also define how long someone has to spend on your page to be a unique hit.
Conversion: In the most general of terms, conversion is the ratio/percentage of number of people who visit your store and the number who make a purchase.
So with that being said, let’s look at how you can improve things overall for the betterment of the two.
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