If you’re selling on eBay, read this first before trying to hack away at things all on your own. There are plenty of tools out there to help you succeed, and SellerExpress has rounded up 10 of the best ones. 1. Do Your Homework If you were aiming to be a pilot, you wouldn’t just get into the cockpit of a plane and figure things out on the fly, would you? Nah, you’d read manuals and take training courses. The same thing exists for eBay sellers, like using Terapeak to find out what the best- and most solid-selling products are. Think of it this way: if you were going to buy from a seller, you’d prefer one that knows what they’re doing. Give yourself a month or so to find out what niche works best for you. 2. Managing Your Inventory Now that you’ve figured out what you’re going to be selling, the next step is to find an inventory management system that’ll allow you to keep that near-perfect balance of having the correct amount of stock in place. We’re going to toot our own [...]
We know that the speed of a website is one of the major factor in the success of the site, especially ecommerce websites. Aside from the obvious factors that make people leave your website, there are numerous other things that will influence the behaviour of your website shoppers—most of the customer’s behaviours boil down to human psychology. The behaviours are always predictive in the sense. The moment you understand perfectly the reason behind how and why people navigate and interact online, you can easily design and develop your e-commerce website on those principles. Consumer psychology is an aspect that helps you get into the heads of consumers to figure out what they buy and why. The more ecommerce facts you know, the easier it is to build marketing campaigns that will appeal to your target demographic. The infographic below can be the eye opener that you need to understand more of the ecommerce trends and take control of your marketing in a more effective way. Made by: BargainFox
Have you updated your eBay listings yet? It's been on the cards for a while but eBay's Product Identifier is now mandatory for all products. This means you now won't be able to list products in certain categories without adding the necessary details. Product Identifiers include a GTIN (EAN, UPC, ISBN), Brand and Manufacturer’s part number (MPN). You may have already noticed some of Good Till Cancelled (GTC) listings have failed to renew if you haven't updated them. Be careful with the Does Not Apply option Some sellers are using the "Does Not Apply" option and applying this to all their listings. Whilst time is an issue, we do not recommend this strategy for any serious sellers and this strategy is likely to hurt you in the long run. eBay is making you add catalogue information so they can compare products better in search results. If yours is blank, eBay is more likely to exclude it from search results. Google has also started to insist on at least a GTNI for products to be included in their product feeds. So without the required information, eBay can’t upload your products [...]
Happy Thanksgiving to all our American friends. Here are some jokes to make you smile (or groan) this Thanksgiving courtesy of our friends at RepricerExpress! You'll be glad to hear that's all we have for you. Hope you all have a great day before the shopping extravaganza that is Black Friday. If you're travelling in snowy conditions this Thanksgiving, we wish you safe travels and hope it's not a case of Planes, Trains & Automobiles!
Stamps.com have shared this great infographic which is a guide to USPS International Shipping, including tips for international shipping, shipping carrier cost comparisons, eBay’s top categories for international sales and much more. Learn how to ship your USPS packages to international customers and expand your business globally by tapping into the growing demand for American-made products.
There’s a certain art in managing your Amazon inventory. You want to have enough items to fulfil demand, but not so many you get dinged for long-term storage fees. In this post, SellerExpress will show you some tips on how to be a pro at this. 1. Pay Attention to Your Page Hits It’s a simple concept, but one sellers tend to ignore: the number of page hits you get tends to be correlated with how many of each item you should be keeping in stock. If your Minions slippers just aren’t getting that many page hits any more, it’s because people aren’t as interested as they used to be. It’s a little tricky differentiating between when page hits take a slight dip before rising again and when they fall for good, so use this in conjunction with other stats, like sales rank. Speaking of which… 2. Your Sales Rank Number Changes No doubt, as an Amazon seller, you’re familiar with what a sales rank number is. But just in case you’re not, it describes how ‘saleable’ a particular product is. If it’s been a [...]
With the holiday season on the horizon, we have put together this post to help sellers get ready for the busiest time of the year. Fail to prepare, prepare to fail; FBA sellers should ensure that they have their inventory with Amazon by early November ahead of Black Friday and the holiday season as a whole. Here's our tips for selling on Amazon! Save the Date Usually, the last day for free Super Saver Delivery is mid-December with a last minute rush predicted. Remember, stock will need to be replenished before the January sales. This is also the month where there will be a large quantity of returns and exchange requests from customers. If you're a FBA seller, here's a few reminders from Amazon Europe Services. FBA items compete for the Buy Box and many items qualify for free shipping. Amazon will handle customer service including returns to make your life easier. Amazon will communicate with sellers what date they need to order to ensure they receive their gifts in time for Christmas. Many FBA products are eligible for gift wrap services. Stock Up If [...]
Last year, l wrote a great blog around the inspirational story of Koby Conrad, a college drop-out, who built a successful online business (well worth a read if you haven't already). Koby got in touch recently to thank us for the blog (our pleasure Koby) and asked if we would be open to the idea of him writing a guest blog for SellerExpress. Of course, we said yes. So without further ado, here it is. Guest blog by Koby Conrad Hippies Hope Shop is the first business that I’ve started. I was 19 at the time and it began with a really big Facebook page that I had been building up mostly as a hobby. Back then, Facebook was the king of social media. A couple thousand followers would get you 100,000 people seeing your content every week. We did pretty well for ourselves and built the business back up to $10,000/mo in sales & got featured on Forbes, Business Insider, and a lot of other publications. And then, Facebook died. Okay, it didn’t “die” die, but Facebook as we knew it for the last [...]
Hands up if you love learning about Amazon SEO secrets the rest of the public doesn’t know about. Now keep those hands up if you’re an Amazon seller, and are dying to know what you can do to get a serious jump on the competition. Curious? Awesome — SellerExpress has put together this exclusive post just for you! Brand Recognition is Everything If you’ve been slacking on your SEO-ness, it’s time to stop. For reals. Especially if you think that you don’t need it with Amazon’s template. Ecommerce is ecommerce, and SEO has principals that can be used across the board. And if you need only one reason why SEO should be on your daily to-do list, it’s because brand recognition is everything. It’s easy to fall into the trap of thinking that just because Amazon has a team of amazing designers and engineers, you don’t have to do anything and can just rest on their laurels. While you can to a certain extent, there’s still a certain amount of legwork for you involved. Understanding How the Search Process Works You may have missed it, [...]
Terapeak is the leader in ecommerce market analytics, dedicated to helping online merchants grow their business and become more profitable. Terapeak distils and makes sense of big data sets, to provide customers with market insights that can be used to discover new and emerging opportunities. It delivers market intelligence that is both meaningful and actionable. Through a partnership with Terapeak, SellerExpress is pleased to offer all customers three widgets for free within the application: Retail Demand, Title Builder and Check Results—now SellerExpress users can access detailed marketplace information about listings directly within their account. Retail Demand Retail Demand shows sales information for a product over the last 30 days. Title Builder Title Builder helps you build your title and provides users with the number of sellers and average price based on a number of analysed titles. The widget gives recommendations on how you can optimise your eBay product titles. Check Results Check Results shows the eBay.com listings matching your search term. Paid Subscriptions If you wish to unlock other widgets, you need to sign-up for a paid Terapeak account through the links provided. For further information on [...]