The first few weeks of my ecommerce journey have been exciting, but my sales have been slower than expected. This week however, l have had a few sales which helped boost my confidence as well as my coffers! Are you also struggling with sales on eBay? Then you may be in need of some eBay SEO tips.
As with bricks and mortar stores, in order to get a sale you need people to visit your store. In the eBay world, a major factor to attracting traffic will be how effective your SEO is… SEO is Search Engine Optimisation by the way; if you didn’t know that then you definitely need to keep reading these top 10 eBay SEO tips!
My Top 10 eBay SEO Tips
Tip 1: Include your keywords in your store name
Your store name should include all your keywords. Don’t worry if you have already set your store name as this can be updated.
Check out this great article from SEO experts Moz for more information around keyword research.
Tip 2: Use a full store description which includes your keywords
Your shop description provides an opportunity for you to tell buyers what your eBay shop is all about: what you sell, what makes you different, how long you’ve been in business for and so on.
Please note, eBay does not allow links or URLs in your store description so keep your description link free.
Tip 3: Create an “About Me” page and link your store on it
eBay gives sellers a further opportunity to inform customers about their company in the about me section. You can use it to let eBay users know who you are and information about your products.
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Tip 4:Include keywords in your listing title
Include as many keywords as you can in your listing title including gender, brand and size. I have added “Full Zip” and “Short Sleeve” to my cycling jersey title listings to help potential buyers find my product.
Tip 5: Include 200 words in your listing description
Use your keywords frequently, formatting where appropriate and ensure your description is unique content.
Tip 6: Complete the item specifics section
Complete as many of the item specifics that you can.
Tip 7: Paid advertising such as Google Adwords
Google Adwords is a Pay-Per-Click (PPC) online advertising method which can help drive traffic your listings through Google search.
Google Adwords Keyword Planner is a free AdWords tool that helps you build campaigns by finding keyword ideas and estimating how they may perform.
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Tip 8: Use your store signature and links in your emails
Encourage brand awareness and customer retention by including a store signature and link to your eBay store in your emails to customers. Remember, they might also forward an email to a friend or even better, a group of friends.
Tip 9: Write an eBay guide on a topic related to your business
eBay has a helpful guides section which allows sellers to share knowledge. Sellers can add a link to their store and at the end of the guide which may help to attract buyers.
Tip 10: Create a blog and link this to your store
You might also want to use this to gather email addresses for email marketing such as newsletters.
Check out MailChimp for a great email marketing software package and like the best things in life, it’s free*.
*up to 12,000 emails to 2,000 subscribers
