Hi there, l’m Chris and the Digital Marketing Executive at SellerExpress. I came up with the idea of a weekly blog from a seller’s perspective on their ecommerce experiences that week. However, what I didn’t realise at the time, was that l was going to be the seller! I’m a relative newbie to the world of ecommerce and over the next few months, l will be dipping my toes into this growing industry, full of opportunity.
I’ve decided to document my ecommerce journey through this blog and Twitter. I’ll be learning new tips and tricks along the way and offering advice on how you can benefit from my experience. Hopefully we’ll make a few quid along the way, which at the end of the day, is what buying and selling is all about.
A Beginners Guide to Selling on eBay
1. Source products to sell
I have a passion for cycling and l managed to pick up a few bargains in the January sales. I realise there are cheaper and more sustainable methods of sourcing products but l’m keen to get selling straight away. I’m hoping with the right listing technique and pricing strategy l can make a profit out of the products l currently have in-stock.
It’s not essential at this stage, but l have created a spreadsheet to keep track of my inventory and allow me to quickly view what products are selling well and my stock levels. When my inventory levels grow, l’ll be managing this through inventory management software such as SellerExpress.
2. Amazon or eBay?
As there is fewer barriers to entry with eBay, l’m going to start my ecommerce journey there. We’ll have a look at the Amazon marketplace and other selling platforms further down the line.
This is a simple two-step process:
Step 1 – complete the sign up form using the same email address as you’ve used for your eBay account.
Step 2 – add your credit or debit card details to your account. Paypal will store these details for future payments.
3. List my products
I’ve set up my eBay account and Paypal account and l’m now ready to list my products. There are two options here: quick sell (not suitable for ) and advanced sell.
eBay cites the differences as being quick sell gives you the most popular option whilst advanced sell “gives you access to all of the options for selling formats, listing upgrades, postage options etc.”. Initially, I’m going to go with the advanced sell option.
4. Product title
I want to ensure that users can easily find the products l’m selling. Therefore, l’m going to put myself in a buyers’ shoes and imagine what search term(s) they would enter. I’m not overly concerned with grammar here but it is important that you get your spelling right.
Let’s start with a compact product – cycling gloves or mitts.
“Castelli S. Rosso Corsa Cycling Mitt Glove White/Grey Mens XXL BNWT”
Tip: BNWT = Brand New With Tags.
As well as the condition, I’ve also included in my product title: the product brand, the gender it is aimed at, the product colours and the size. I’m happy l’ve given an accurate and detailed description so l’m ready to get started. eBay also gives sellers the option to edit this before it goes live.
5. Choose product category
Once you’ve finalised your product title, you’re ready to select the product category. eBay is intuitive and if your product title is detailed enough it will pre-select a category for your product. Note, you can change the product category if the category eBay has selected for you isn’t the most appropriate.
6. Describe your item
- Title – This is automatically populated based on what you entered previously.
- Subtitle – l’m going to leave this blank but feel free to add a subtitle to your listing.
- Condition – eBay offers four options: new with tags, new without tags, new with defects and used.
- Add pictures – I originally photographed my product on top of a wooden table. However, it was pointed out to me (hat-tip to Seamus, the designer) that products look better on a white background…and they do (see the image below to compare).