You’ve likely heard some variation on this: people only post a review when they’re unhappy and want others to share in their misery. But good reviews matter, too! Actually, all reviews are important when dealing on Amazon. If you already use FeedbackExpress, then you know what we’re talking about. But if you don’t, then read on to have your mind mini-blown.
The Single Most Important Reason for Having Reviews
Think back about 20 years ago. If the holes in your socks finally got big enough to the point you couldn’t wear them anymore, you schlepped out to the store and picked out another pack. Maybe you asked a salesperson some questions about them, or maybe you just picked up different packages to compare softness and strength. Either way, you could see immediately and first-hand just what kind of socks you were getting.
If your socks today got big holes and you had to replace them, it’d be far easier to just order them online. But without being able to pick them up, how would you know if they’d last a good long time before getting holes in them or having the elastic go? Yep, you guessed it — reviews.
In the online world, reviews are best, fastest and most efficient way to build up trust, whether you’re the buyer or seller. If you’re selling, you can immediately let customers know you’ve got a reputation for quality and reliability. And if you’re buying, then the choice becomes easier who you should go with.
Plus, when you’re selling (or buying) on Amazon, Amazon Seller Feedback is one of the most direct routes to a Buy Box and compounding your success. If the score drops to even as little as 5% (or Customer Feedback goes from Good to Fair), that Buy Box is gone right away and so is a lot of the work you’ve put in to build up your reputation.